FIRSTER has opened the second seamless Online to Offline (O2O) concept store in Bangkok’s centre, Siam Square, where customers can keep up with trends and enjoy shopping. You can visit us in a variety of ways, including taking the BTS skytrain to Siam BTS station or driving across Pathum Wan Road.

You will be able to experience well-known and exclusive perfumes, skincare, and cosmetics brands such as Culte, Naming, Skin Syrup, Tree Hut, Cerave, Iconic London and others. Picking up your items at Click & Collect, unboxing them on the 1st floor at the Unboxing Area, and redeeming your favourite trial items at Own Your Rewards will also provide you with personalised experiences and services. Then, move ahead to the 2nd floor to discover our skincare, personal care, and home & aroma brands, including Kiehl’s, Boy Smell, Foreo, Culti Milano, L:a Bruket, Dr. Spiller, and others, as well as Know Your Skin to discover more about your skin types and any conditions.

A lifestyle zone with a wide selection of leading brands such as Converse, Rubber Killer, Samsonite, Fjallraven and others is located on the 3rd floor. At Try Your Tech, you can test out your favourite tech gadgets such as headphones, speakers, and gaming products from top brands such as Devialet, Sonos, Fitbit, Aiwa, Razer, and electronic items. Then, on the 4th floor, enjoy more lifestyle zones like sports apparel, outdoor & camping, scooter, active shoes, tumblers and trending areas, with a variety of featured brands like Toms, Crocs, Hydro Flask, Stanley, Kinto, Montbell, Ninebot, DYU, and more! Finally, you can meet a huge array of new and exciting drops that will definitely inspire your shopping experience!


  • Own Your RewardsFloor 1
  • Unboxing AreaFloor 1
  • FIRSTER FeedFloor 1
  • Click & CollectFloor 1
  • Know Your SkinFloor 2
  • Try Your TechFloor 3

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