FIRSTER, which was founded in 2022, has unveiled the seamless Online to Offline (O2O) flagship store at King Power Mahanakhon in Bangkok’s downtown area of Sathorn. You can visit us in a variety of ways, including taking the BTS skytrain to Chong Nonsi BTS station or driving across Narathiwas Road.

You can get a personalised experience and services from both Firster Beauty and Firster Lifestyle here, and even pick up your items at Click & Collect or unbox them at the Unboxing Area on the 1st floor. Then, rise up to the 2nd floor to explore our Try Your Tech, which displays well-known gaming, electronics and home IOT & lifestyle brands such as iRobot, B&W, Devialet, GoPro, Fellow, De’longhi and more.

Furthermore, be captivated by a wide range of trending brands on the 3rd floor, which is distributed into zones. There is a beauty zone of personal care, cosmetics & perfumes, and aroma & home fragrance with popular brands such as Naming, Dasique, Balmain Paris Hair Couture, Calvin Klein, Iconic London, Versace and more beauty-obsessed brands you will love! Besides, there’s the lifestyle zone, which includes fashion & accessories and sports & outdoors brands like Converse, Keen, Timbuk2, On, Coleman, Dometic, Hydro Flask, and more.

Customers can experience the Treat Your Skin, Know Your Skin, and more trending skincare brands such as Foreo, SK-II, Shiseido, Huxley, Mesoestetic, 111Skin, La: Bruket, Woods Copenhagen and more world-renowned brands on the 4th floor! Finally, you can discover a ton of new, distinct products that will undoubtedly inspire your shopping experience!


  • Click & CollectFloor 1
  • Unboxing AreaFloor 1
  • Tax RefundFloor 1
  • Try Your TechFloor 2
  • Own Your RewardsFloor 3
  • Know Your SkinFloor 4
  • Treat Your SkinFloor 4

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